3 Core Values


At Good Elephant we believe that we can change the world by inspiring small changes in millions of people globally based on our 3 core values:

  1. Self Worth: Depression, Anxiety, Addictions, and numerous other emotional challenges are at pandemic levels around the world. In the United States alone, 100 Million people affected each year. How can people possibly make their best contribution to the world when they can’t fully see their own true value? Good Elephant addresses this by offering online courses, live workshops, and immersive events intended to help our community first and foremost feel amazing about themselves!
  2. Service: Research shows that longterm happiness is most often associated with deep human connection and community. At Good Elephant, we believe that after you have a strong healthy emotional connection to yourself, giving to others through service is foundational to making a positive impact in the world. To this end, Good Elephant herds at the local level identify the needs in their communities and come together to take action to address and alleviate those needs.
  3. Sustainability: Almost the entire world, with the exception of some unfortunately powerful people, knows that sustainability must be a priority in order to make the world a better place. We at Good Elephant believe that sustainability is most impacted by the individual choices we make in our daily lives. To us, sustainability is defined not just in terms of the environment, but also about how humans and animals are treated. To this end, Good Elephant coffee, stuffed animals, chocolate, and other products all have inspiring stories behind them that you can feel incredible about buying for yourself or as gifts for other people.

As we collectively internalize these simple core values, we are best prepared as Good Elephants to make our greatest contributions to shifting the world towards a brighter future.

Thank you,

-Alok :: Founder